One of the more interesting legal aspects that have emerged from online marketing is libel and slander. Businesses and individuals alike could be subject to internet defamation, which could lead to negative publicity, lost sales and business, or just outright general embarrassment. With this in mind, marketing expert, Barry LaBov, has a few thoughts on internet defamation and what your options are if you become the victim of it. According to Barry LaBov, a lawsuit is not out of the question depending on your particular situation. Here are some things you should know about internet defamation:
- Bloggers are treated like the press in regard to libel, meaning they do have liability protections to a degree, but they can’t still can’t knowingly publish something they know is false or out of malice.
- According to AdWeek, internet defamation must be false, cause harm, and be published to more than one person.
- Anonymous internet commenters and social media posters can be subject to defamation lawsuits. ISPs can be investigated, so that the anonymous poster is found and charged.
- It is much tougher to sue for defamation if you are a public figure.
- Because it is the internet, defamation might come from anywhere across the globe. It’s important to read up on defamation laws per country. For example, Britain has must tougher defamation laws than the United States.
- The statute of limitations for a defamation case could be as much as 3 years.
If you believe that you are the victim of internet defamation, it’s important to act quickly. Contact your lawyer to see if he/she can reach out directly to the other party to see if they will take it down. If you cannot convince the other party or the website it is hosted on, you might have to get a court order. Defamation can be just as damaging on the internet as it is on traditional forms of media, and you should not allow yourself to be a victim of it if it comes up.